Microsoft's Xbox division found itself in a unique position when it came to adapting the popular video game franchise "Fallout" into a TV series. The decision was driven by passion and a generational shift in Hollywood, as evidenced by the successful collaboration between Phil Spencer, CEO of Microsoft Gaming, and Jonah Nolan, executive producer and showrunner of the "Fallout" TV series.

How the TV Series Came to Be

Spencer emphasized that Nolan's passion for the "Fallout" property was a significant factor in the decision to pursue a TV drama adaptation. This gave the company and game creator Todd Howard the confidence that Nolan would respect and enhance the creative DNA of the game in a new medium. Nolan, a TV veteran with past series like HBO's "Westworld" and CBS' "Person of Interest," dove deep into the intricacies of adapting a video game with its extensive narrative threads and details.He compared it to his work on the "Batman" movies, where there was an invitation to make the adaptation his own. With each game in the "Fallout" franchise having a different setting, story, and set of characters that all connected, it presented an incredible opportunity for adaptation. Nolan pursued Howard for years and finally got a call back. Season 1 of "Fallout" became a massive hit for Amazon Prime Video, receiving 16 Emmy nominations including a bid for best drama series.Nolan's personal familiarity with the game made a huge difference. He emphasized that you can't get a sense of a game by watching a cut-down or YouTube compilation. You have to be inside it. His embrace of Howard as a key voice throughout the process gave Microsoft a level of comfort.

The Importance of Fan Engagement

Spencer and Nolan discussed the importance of engaging with fans and social media creators in the franchise to help extend its reach. This means giving up a measure of control over the IP and allowing individuals to use it as a vehicle to express their creativity. In a world where successful franchises attract outside enthusiasts, it's crucial to understand how this can advance everyone's interests.

Potential for More Iterations

At the International Council Summit, an audience member asked if Microsoft would be up for another iteration of its game franchise "Halo" on TV. Showtime launched a TV series in 2022 that had a mixed response from fans. Spencer indicated a qualified yes, seeing the video game world and television/movies as a collaborative process. As an old video game builder, he once envied Hollywood but now realizes the potential for new partnerships and creative endeavors.