Unlocking the Future of Pet Nutrition: Insights from the AFIA's Pet Food Conference

The American Feed Industry Association (AFIA) is set to host its highly anticipated annual Pet Food Conference (PFC) on January 28, 2025, in conjunction with the International Production & Processing Expo (IPPE) in Atlanta, Georgia. This event promises to be a dynamic gathering of professionals from the pet nutrition industry, offering a deep dive into emerging trends, regulatory updates, and the latest research shaping the future of the pet food landscape.

Elevating the Pet Food Industry: A Transformative Gathering

The AFIA's Pet Food Conference is poised to be a game-changer for the industry, bringing together a diverse array of experts and thought leaders to share their insights and expertise. From innovative marketing strategies to the latest advancements in pet food formulations, this conference will provide attendees with the knowledge and tools they need to navigate the ever-evolving pet food landscape.

Exploring Cutting-Edge Marketing Trends

Michael Johnson, the principal of consumer strategy at BSM Partners, will take the stage to delve into the current marketing trends shaping the pet food industry. Attendees will gain valuable insights into the strategies and tactics that are captivating pet owners and driving consumer engagement. By understanding the latest marketing trends, industry professionals can adapt their approaches to better connect with their target audience and stay ahead of the curve.

Harnessing the Power of Brewed Proteins

Rich Kelleman, the chief executive officer of Bond Pet Foods, Inc., will share his expertise on the use of brewed proteins in pet food. As the industry continues to explore alternative protein sources, Kelleman's insights will shed light on the potential benefits and challenges of incorporating these innovative ingredients into pet food formulations. Attendees will gain a deeper understanding of the science behind brewed proteins and their impact on pet health and nutrition.

Bridging the Gap in Working Dog Nutrition

Erin Perry, Ph.D., a professor at Southern Illinois University, will address the gaps in working dog nutrition and the related industry opportunities and challenges. As the demand for high-performance canine companions continues to grow, understanding the unique nutritional needs of working dogs is crucial. Perry's expertise will provide attendees with a comprehensive overview of the current landscape and the potential avenues for innovation and improvement.

Decoding U.S. Pet Food Consumption Trends

Lara Moody, the executive director of the Institute for Feed Education and Research (IFEEDER), will present the latest data on U.S. pet food consumption. By delving into the shifting consumer preferences and buying habits, attendees will gain a deeper understanding of the market dynamics and the factors driving the industry's evolution. This information will be invaluable for industry professionals as they strategize and adapt their offerings to meet the evolving needs of pet owners.In addition to these insightful sessions, the PFC will also feature regulatory updates from the Food and Drug Administration and the Association of American Feed Control Officials, as well as the presentation of the prestigious Friend of Pet Food award. This comprehensive program ensures that attendees will leave the conference armed with the knowledge and insights needed to navigate the complex and ever-changing pet food landscape.The AFIA's Pet Food Conference is a must-attend event for anyone invested in the future of the pet nutrition industry. With its dynamic lineup of speakers, cutting-edge topics, and unparalleled networking opportunities, this conference promises to be a transformative experience that will shape the direction of the industry for years to come.